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How to smartly invest in skincare

Updated: Sep 22, 2020

How to smartly invest in skincare?

What if we challenge the way you think about your skincare budget? Today I would like to encourage you to broaden your horizons outside the paradigm of the over the counter skincare and consider other options which may be more efficient in the long-term.

Typical consumer is familiar mostly with one type of skincare: the one available in drug stores. Usually it goes this way: to your disappointment you discover some new wrinkles, hyperpigmentation or general dullness and immediately go and buy the newest serum, which promises to smooth your lines and make you look ten years younger. Sixty pounds per pot and one month later, you see no results. Again, you go to the high street and buy another, more expensive serum but as soon as the pot is over, your dull, grey complexion is back. If until now you spent most of your money on drugstore skin care you may want to know that although it promises fantastic results, no matter how much money you spend, it has a low potential of working from the medical point of view. If you think about it, nothing that is available for at-home use can have a great power of working, mainly because it has to be safe for a generic user. The effects achieved by what we refer to as cosmetic (drugstore) skincare, only work on top layers of the skin. They do not have the power to penetrate deeply enough and they smooth and moisturise only upper skin layers.

What you are really looking for is not an expensive pot of paraffin and SLS but something that contains some active ingredients which are proved to benefit your skin. Think Retinol (Vitamin A), Vitamin C, Hyaluronic Acid. Navigating those products, a.k.a. cosmeceuticals, involves a bit of research, discovering some trusted brands, finding out which ingredients have what properties and how to read the labels. You can do it yourself or you can also ask your aesthetics professional or dermatologist, who can recommend brands and routines designed for your skin type and needs.

You can always go a step further and go for what is referred to as medical grade skin care. Although it does require a consultation and prescription, it is much more effective in fighting skin concerns like hyperpigmentation, acne, rosacea and signs of aging.

In addition to topical skincare, you have an option to choose from the multitude of aesthetic treatments available. My personal favorite, popular in our clinic, is the Beauty Booster: an injections of a mixture of hyaluronic acid, vitamins, minerals, antioxidants and amino acids. Think of it as a highly concentrated serum injected into deeper layers of your skin.

If you look back at how much you spent on over-the-counter skincare, you will realize the amount is quite high and results may be mediocre. Before you venture out to high-street again, consider visiting an aesthetics clinic. The treatments and cosmeceuticals available, have not only guaranteed efficiency but also offer long lasting results.

My recommendation would be to stop with spending 100% of your budget at drugstore and to invest bigger chunk of it in a series of treatments. You can then purchase some basic cosmetic skin care which will help you maintain those effects achieved with the help of a professional.

If you would like to know more about the cosmeceutical, medical grade skin care and the treatments we offer, visit our Instagram or website and get in touch to make a consultation appointment.

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